VISION
OUR PURPOSE IS FUELLED BY PASSION, WITH A VISION FOR A KINDER, SLOWER, MORE CONSCIOUS PRACTISE OF PURCHASING, WITH CONSIDERATION OF WHERE AND HOW OUR PRODUCTS ARE MADE, AND HOW THEY IMPACT EARTH AND ALL BEINGS
PURPOSE
OUR PURPOSE IS TO HOLISTICALLY BRIDGE THE GAP BETWEEN LUXURY AND ETHICAL BEAUTY, ELEVATE THE 'ECO' STEREOTYPE, AND REDEFINE SUSTAINABLE, CONSCIOUS COSMETICS
SUSTAINABLE PACKAGING
WE ARE THE FIRST MAKEUP BRAND IN AUSTRALIA TO OFFER OUR MAKEUP IN PACKAGING IS MADE OF COMPOSTABLE POST-INDUSTRIAL WASTE WOODCHIPS THAT WOULD HAVE OTHERWISE BEEN INCINERATED.
BY RECOVERING AND REPURPOSING A 100% PLASTIC FREE WASTE MATERIAL DERIVED FROM A RESPONSIBLY MANAGED RENEWABLE RESOURCE, WE HAVE CREATED A PRODUCT RANGE THAT IS TRULY CIRCULAR, AND WE CAN RETURN WHAT CAME FROM THE EARTH, BACK TO THE EARTH, ALL WITH ZERO MICROPLASTICS AND ZERO GUILT
ENVIRONMENTAL IMPACT
IN GRATITUDE OF YOUR ORDER AND TO PAY OUR RESPECTS TO THE LAND WE CALL HOME, WE PLANT ONE TREE OR ONE CORAL WITH EVERY ORDER PLACED, TO HELP RESTORE THE EARTH FOR GENERATIONS TO COME
CHARITY COMMITMENT
ONE DOLLAR FROM EVERY SINGLE PRODUCT SOLD ON OUR WEBSITE IS DONATED TO CHARITIES WHO POSITIVELY SUPPORT AND FIGHT FOR SUSTAINABILITY, THE ENVIRONMENT, AND ANIMAL AND OCEAN WELFARE
ANIMAL RIGHTS
TESTING ON ANIMALS IS TORTURE.
IT IS OUTDATED, BARBARIC, AND HORRIFIC FOR THESE INNOCENT BEINGS.
OUR PRODUCTS ARE NEVER TESTED ON ANIMALS, VEGAN, AND FREE FROM ANY ANIMAL DERIVED INGREDIENTS