IN A SATURATED BEAUTY INDUSTRY, AWASH WITH SINGLE USE PLASTIC, PURPOSE FOR GOOD WAS BORN FROM THE DESIRE TO CREATE CHANGE IN THE WAY OUR EVERY DAY HABITS AND CHOICES IMPACT OUR HEALTH AND THE HEALTH OF OUR PLANET.

WE ARE A SLOW BRAND, OFFERING CHOICE FOR CONSCIOUS INDIVIDUALS TO MAKE A POSITIVE IMPACT ON THE FUTURE OF THE PLANET, WITHOUT COMPROMISE ON QUALITY OR PERFORMANCE OF LUXURY BEAUTY

ABOUT

TRULY CIRCULAR PACKAGING

WE ARE THE FIRST MAKEUP BRAND IN AUSTRALIA TO OFFER OUR MAKEUP IN PACKAGING MADE OF COMPOSTABLE POST-INDUSTRIAL WASTE WOODCHIPS THAT WOULD HAVE OTHERWISE BEEN INCINERATED.

BY RECOVERING AND REPURPOSING A 100% PLASTIC FREE WASTE MATERIAL DERIVED FROM A RESPONSIBLY MANAGED RENEWABLE RESOURCE, WE HAVE CREATED A PRODUCT RANGE THAT IS TRULY CIRCULAR, AND WE CAN RETURN WHAT CAME FROM THE EARTH, BACK TO THE EARTH, ALL WITH ZERO MICROPLASTICS AND ZERO GUILT

OUR COMMITMENT TO CHARITY

FOR EVERY ORDER PLACED, WE PLEDGE TO PLANT ONE TREE OR ONE CORAL IN GRATITUDE OF YOUR ORDER, AND IN GRATITUDE OF THE EARTH.

IN ADDITION, WE DONATE ONE DOLLAR FOR EVERY SINGLE PRODUCT PURCHASED ON OUR WEBSITE TO CHARITIES PROTECTING THE PLANET AND ANIMALS.

CREATING ZERO WASTE IS NOT ENOUGH FOR US. WE BELIEVE IT IS OUR RESPONSIBILITY TO NOT ONLY LIMIT THE HARM WE CAUSE THE PLANET, BUT ALSO OUR RESPONSIBILITY TO DO OUR PART IN RESTORING ITS HEALTH, AND PROTECTING ALL LIFE.

SAFE INGREDIENTS FOR YOUR HEALTH

OUR PRODUCTS ARE PLASTIC FREE, SILICONE FREE, NON-TOXIC, FREE FROM CHEAP AND IRRITATING FILLERS, PARABENS, BISMUTH OXICHLORIDE, PHTHYLATES, PARABENS, PFAS 'FOREVER CHEMICALS', AND TALC

OUR PRODUCTS ARE VEGAN, DAIRY FREE, AND SAFE FOR PREGNANCY AND BREAST FEEDING

A VOICE FOR THE VOICELESS

OUR PRODUCTS ARE, AND ALWAYS WILL BE, PROUDLY VEGAN, CRUELTY FREE, AND NEVER BARBARICALLY TESTED ON TORTURED AND DEFENCELESS ANIMALS. THERE IS NO EXCUSE FOR ANIMAL TESTING, OR SELLING TO COUNTRIES WHO TEST PRODUCTS ON ANIMALS BY LAW. WE WILL CONTINUE TO STAND UP FOR WHAT IS ETHICALLY, AND MORALLY RIGHT, AND USE OUR VOICE TO PROTECT THE VOICELESS